Episode 234: Creative Marketing from Casper and Jamba Juice


Casper is a relative newcomer in the world of mattresses, but they're certainly making waves.  They're very creative in their marketing.  Their latest innovation is "The Dreamery" in New York.  You can have a nap during the day, in a special pod that features, of course, a Casper mattress.

Also in this episode, there's a big marketing lesson from Jamba Juice.  I'll show you how they leverage the marketing principles of both scarcity, with a deadline.  It encourages immediate action.  ANY business can use this same idea, to improve their business.

Resources mentioned in this episode:
Big Lessons Book

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