One of the biggest mistakes most business owners make is in talking too much about themselves.  I call this "inward" marketing and I'll show you an example of how NOT to do it, as well as explaining how to do it the right way!

In this episode, you'll learn how to properly promote your business and ge...

Casper is a relative newcomer in the world of mattresses, but they're certainly making waves.  They're very creative in their marketing.  Their latest innovation is "The Dreamery" in New York.  You can have a nap during the day, in a special pod that features, of course, a Casper mattress.

Also in th...

Did you know that you're annoying your customers!?  Most business owners don't realize they're doing it.  As one example, coupons are often used as a marketing tool, and they seem great at first, but often there's so many exclusions and limitations, the customer gets extremely irritated.

I'll show ...

Despite your best efforts, it’s impossible to keep everyone happy all the time.  Have you ever had a customer shout or scream at you?  I have, and it's not pleasant at all!

How should you handle customer complaints?

First, it's important to remember that, contrary to popular belief, customers are ...

Let’s be realistic.  Life doesn’t always go in the direction we want it to. Does that mean that your life is doomed and you won’t achieve the success you dream of? You’d be surprised at how many people take that view.  Everybody fails.  Actually, I tell my students, "Failure is a necessary part of s...

How do you view competition in your industry?  Most business owners get depressed when they see other businesses in their space, a bit like a cat protecting their territory!   On the other hand, I encourage business owners to embrace competition with open arms, and feel good about it. Let me explain...

When was the last time you visited Piccadilly Circus or Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that’s another story. I mention Piccadilly Circus because it’s the perfect exa...

Did you see this jaw dropping video from United Airlines on the news?

A 67 year old Doctor traveling on United was forcibly dragged off a plane!

Why?

Because they needed his seat for a United airlines employee!

Things went from bad to worse with the "apology" issued by United CEO, Oscar Munoz. H...