Episode 235: Inward vs Outward Marketing


One of the biggest mistakes most business owners make is in talking too much about themselves.  I call this "inward" marketing and I'll show you an example of how NOT to do it, as well as explaining how to do it the right way!

In this episode, you'll learn how to properly promote your business and get in front of the right audience.  There's also a BIG Marketing Lesson in Social Proof from Professor Robert Cialdini, the writer of two best-selling books much beloved by marketers.  Get instant insights about how to grow your small business in these uncertain times.

Resources mentioned in this episode:
Big Lessons Book
Robert Cialdini's Book: Influence, The Psychology of Persuasion

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