Episode 235: Inward vs Outward Marketing
One of the biggest mistakes most business owners make is in talking too much about themselves. I call this "inward" marketing and I'll show you an example of how NOT to do it, as well as explaining how to do it the right way!
In this episode, you'll learn how to properly ...
Episode 234: Creative Marketing from Casper and Jamba Juice
Casper is a relative newcomer in the world of mattresses, but they're certainly making waves. They're very creative in their marketing. Their latest innovation is "The Dreamery" in New York. You can have a nap during the day, in a special pod that features, of course, a Casper...
Episode 233: How to Annoy, Irritate, and Provoke Your Customers!
Did you know that you're annoying your customers!? Most business owners don't realize they're doing it. As one example, coupons are often used as a marketing tool, and they seem great at first, but often there's so many exclusions and limitations, the customer gets extremely...
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